Not Sorry
Our own voice. Our own rules.
not sorry.
About the project
A handwritten mark meets a precise system. An identity that makes room for both personality and the work.
Design direction
We pair a freehand gesture with disciplined typography. Amber, dark surfaces and raster textures create a shared language for web, print and motion.
The outcome
An initial identity direction: a poster, contact materials and an original raster texture. This is work on our own brand, not a client commission.