← All projects

Offbeat

Culture on its own frequency.

Scope
Branding + communication
Type of work
Concept study
Offbeat: Culture on its own frequency.
Project artwork
OFF
THE BEAT.
Colour and typography
About the project

A visual study of an independent music scene. Rhythm, contrast and typography that takes up space.

Design direction

A single stripe motif adapts across posters, covers and digital publications. Cobalt and acid green create a contrast independent of the NTSR palette.

The outcome

Two original posters exploring the flexibility of the system. A demonstration project, not a commission or an event announcement.